There has been much talk about the future of Pakistani tourism. The Pakistan Tourism Summit was held in April, criticised by many as being too exclusive and biased towards Western media and influencers.
In response, there was a brilliant video by Alex of Lost with Purpose, in which she highlighted the three main problems when we portray a solely positive media coverage of travelling in the country. She talked about restrictions on free movement, lack of representation for Pakistani travellers and the potential for serious cultural clashes between unaware tourists and the people here.
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