ISLAMABAD: Serena Hotels have expanded into Peshawar after purchasing the building of Pearl Continental (PC) Hotel which ahs shifted to another building in the city.
The Tourism Promotion Services (Pak) had entered into a business sale agreement with Pakistan Services Limited to acquire Pearl Continental Hotel Peshawar with the intent to promote the untapped potential for tourism in Khyber Pakhtunkhwa.
It will be Serena Hotels’ second property in KP province after the Swat Serena Hotel, increasing the total number of Serena Hotels in Pakistan to 9, according to a press release issued by the organisation.
The addition of Serena Hotel in Peshawar, the oldest city of Pakistan with a rich cultural heritage, will not only help in extending the tourist circuit in KP province but will also allow regional connectivity for tourists and business travelers through its portfolio of hotels in Islamabad, Peshawar, Kabul and Dushanbe.
The Serena Hotels has plans to further expand its portfolio to other Central Asian countries in the future.